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October 12, 2004

By Stacey Corso

After a lengthy career in the seniors-housing industry, Jay Geisinger emerged from semi-retirement—he’d been consulting “on occasion” for the past few years—to serve as the chief operating officer of RainbowVision Santa Fe. The veteran seniors-housing executive, who was VP of Webster, NY-based Hillhaven Senior Residence and Care Corp. for 25 years, is embarking upon what he calls “the most exciting project of his life” at age 71.

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